Homemaid is a sustainable house cleaning service located here in Seattle, Washington. The owners Laurel and Thomas are dedicated to providing a carbon free service by commuting only with bicycle and attached equipment trailer, and using all biodegradable cleaning products.
I was delighted to work with Laurel and Thomas on their logo and business card. The two wanted to convey to their audience that they are a committed eco-friendly service. In the designing stages, I decided on green and blues to convey the notion of Homemaid's clean and green service. I used a san serif font (clean edges) and tied green (shape of a branch) in with the imagery of typeface----all the letter are straightedge except for the "i" in "maid" which is a curvy branch. The final touch on the logo design was to add the bicycle wheel in the background to show a major principle in their business plan: They ride bicycles to each home they clean.
To keep in line with their business model, Laurel and Thomas decided on printing with Girlie Press and went with a wonderful recycled card-stock paper and soy ink.
This is nice. Simple and nice. People don't know how hard it is to be simple.
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